Is your website winning you customers?
Built for small-business owners: plumbers, electricians, landscapers, shops and anyone whose customers ask Google and AI who to call. Our free website scorecard takes about a minute and gives you the three fixes that would help most. No jargon.
Seven things that decide whether a visitor calls you
Every finding comes with the evidence we saw and why it matters for your business, not just a red X. See every check, or read what AEO and GEO mean.
Conversion & trust
Can a new visitor tell what you do in five seconds, trust you, and easily call, book or ask for a quote?
Your Google profile
Is your Google Business Profile complete, well reviewed and in step with your website? It's where most local calls start.
Google search (SEO)
Can Google find, understand and show your pages to people searching for what you offer?
Speed & phones
Does your site load fast and work well on the phones most of your customers use?
Answer boxes & voice (AEO)
Do you answer customers' real questions in a way Google's answer boxes and voice assistants can use?
AI assistants (GEO)
Can ChatGPT, Perplexity, Claude and Gemini read your site, and would they recommend you?
Accessibility
Can people with disabilities use your site? An automated check against WCAG 2.2.
Address in. Plain-English fixes out.
Step 1: Pop in your address
Just your website. No login, no credit card, nothing to install.
Step 2: We run 44 checks
We visit your site like a customer, a search engine and an AI assistant would, on desktop and on a phone.
Step 3: Get your top 3 fixes
A score out of 100 and the three changes that would help most, explained in plain English.
Common questions
How can I check how well my website is doing?
Enter your website's address above. In about a minute the Site Scorecard runs 44 checks and gives you a score out of 100, a letter grade, and the three fixes that would make the biggest difference, in plain English.
What is a website scorecard?
A website scorecard grades your site the way a customer, a search engine and an AI assistant would see it. Ours scores 7 areas: conversion & trust, local presence, answer engines (aeo), generative ai engines (geo), technical seo, performance & mobile, accessibility.
Is the Site Scorecard free?
Yes. Your score, grade and top three fixes are free with no sign-up. Add your email to unlock the full report, every check with the evidence we found, and step-by-step technical fixes for your site.
What does the scorecard check?
44 things that decide whether a visitor calls you, including whether people can tell what you do, how easy it is to call or book, page titles and descriptions, speed on phones, broken links, business details for Google, whether AI assistants like ChatGPT can read your site, and accessibility. The full list is on our "What we check" page.
How is my score worked out?
Each check is worth a set number of points: a pass earns them all, a warning earns half, and a fail earns none. If a check can't run, it's left out rather than counted against you. The 7 areas add up to 100.
Will running a scorecard change or slow down my website?
No. We only visit your public pages, the way a customer would, and look at a handful of them. Nothing is installed and nothing on your site is changed.
Does it check how I show up in ChatGPT and other AI answers?
Yes. We check whether AI assistants such as ChatGPT, Claude, Perplexity and Gemini are allowed to read your site, and whether your pages state who you are, where you work and what you do clearly enough for them to recommend you.
Rather talk it through?
Drop Chris a line. You'll leave with at least one idea you can use this week, whether we work together or not.